How to become a Digital Marketing Manager

   

In this article

• What does a Digital Marketing Manager do?
• Digital Marketing Manager: everything you need to know
• What is it like to work as a Digital Marketing Manager?
• What you need to become a Digital Marketing Manager

In recent years, digital marketing has emerged as an exciting and profitable field for creative, ambitious, and analytical professionals. This is a sector with stronger employment growth. The demand for digital marketing professionals continues to grow and the global digital advertising industry is projected to reach $786.2 billion by 2026. Therefore, there is no better time to start a career in digital marketing.

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What does a Digital Marketing Manager do?

Digital marketing leaders increase brand awareness, boost sales, and drive signup conversions. Digital marketing team leaders can define brand goals and vision, delegate tasks to digital marketing professionals with content expertise, retain the team, and ultimately deliver digital and branded marketing campaigns. To be successful in this role, digital marketing directors must become strong communicators, and familiar with the various disciplines in their field. Digital marketers should also have analytical skills, understand the basics of social media and email campaigns, be familiar with general SEO and advertising tools such as Google Analytics and Google Ads, and be up to date on the latest digital marketing trends and best practices to stay current for campaigns.

Related Resources: Day of a Digital Marketer.

Digital Marketing Manager: Everything You Need To Know

How is a digital marketing manager different from a social media manager or another digital marketing professional?

The role of a digital marketing manager can vary from company to company, but most organizations require digital marketing managers to use a variety of digital marketing campaigns to increase brand awareness, drive traffic to the platform, and improve conversions.
This Slack job description is for Digital Marketing Managers only.
 

Responsibilities of digital marketing managers

Digital marketing roles typically require soft skills, such as communication and attention to detail, and more technical skills, such as in-depth knowledge of marketing and developing digital campaigns.

 

Digital marketing managers often respond:

•Development of marketing strategies and digital marketing campaigns according to organizational requirements and trends

• Change Digital Marketing Strategy to achieve customer and digital customers behavior

• Measurement and report of digital campaigns

• SEO, social media, e-mail, display, etc.

• Renting new rental, orientation, and education

• Monitoring and response to competition

• Managing relationships with suppliers, contractors, freelancers, and other sections

• Content with other commands to guarantee to comply the message

 

Digital Marketing Manager Salary

Digital marketing manager salaries vary depending on the candidate’s level of education, years of experience, company size, and location. The average salary of a digital marketing manager in the United States is around $123,000, according to Glassdoor.

What’s It Like Working as a Digital Marketing Manager?

The job of a digital marketing manager can vary depending on whether you are a company, agency, or freelancer with multiple clients. Regardless of the environment, the day-to-day work of a digital marketing manager often involves brainstorming, corresponding with clients, monitoring the latest consumer behavior data, evaluating campaign performance, planning editorial calendars, and following industry guidelines. Keeping up with industry trends is especially important for digital marketing managers. As digital marketing leaders manage marketing campaigns and prioritize their teams, they are constantly evaluating performance data and making adjustments accordingly. "The world of digital marketing is changing rapidly," says content strategist Christina Baker. Companies must constantly ensure that their digital strategies remain relevant to their target audience. For example, if your target audience is most active on Instagram, focus on that platform and don't spend too much time making YouTube videos. However, be aware of if and when your audience's preferences change.

What You Need To Become a Digital Marketing Manager

Although there is no set path to becoming a digital marketing manager, here are some training courses, skills, and qualifications that can help digital marketers progress in their careers.

Educate

You don't need a university degree to work in digital marketing. Many successful digital marketers just started their careers in online courses or boot camps. However, some employers expect candidates to have at least a bachelor's degree. Digital marketing managers typically have a bachelor's or master's degree in advertising, marketing, business, or psychology. A lot of digital marketing professionals often come from completely different backgrounds and develop relevant marketing skills after graduation.

Qualification

Industry experience is often the best qualification. But if you're new to the role and don't yet have experience as a digital marketing manager, there are ways to prove you're qualified for the job. For example, if you've held leadership roles in previous projects, it's worth highlighting those projects and your specific areas of responsibility. Alternatively, if you are skilled in a tool or technique used by a digital marketing manager, consider mentioning it on your CV. When reviewing the qualifications listed in the job posting, please consider any previous work experience that might demonstrate your competency in these skills.

Are you ready to get started as a digital marketing manager?

-Here are some steps others have taken to start a career in digital marketing.

Working on related digital marketing projects

Whether you're currently in a management career or not, work on relevant projects that will propel you toward your dream career. If you work in digital advertising or marketing, try to work on projects that touch on all the different aspects of digital marketing. If you're focusing on online advertising, consider learning more about social media channels. If you typically focus on digital content, see what you can learn from email marketing campaigns.

Net

Networking is an important part of career development. With job opportunities becoming more prevalent through word of mouth and networking events, anyone considering a career in digital marketing must have a strong networking strategy. Try to network with your peers through industry events, establish an online presence, and work with mentors to introduce yourself to others in their networks.

(Bonus steps you can take to move forward)

If you've successfully landed a job in digital marketing, here are some additional tips for advancing your career and becoming a digital marketing executive.

Digital marketing managers need to possess a range of technical skills and soft skills.

Understand the marketing landscape

The digital marketing landscape is constantly changing. With the constant emergence of new digital channels and social media platforms, the most effective digital marketers keep up with the latest platforms and channels and quickly anticipate new industry developments and consumer behavior.

Learn the basics of SEO

SEO can make or break a deal. It's no surprise, then, that digital marketing teams often have dedicated SEO experts to ensure that an organization's content is optimized for search engines. Any digital marketer who wants to lead a team needs to know the basics of SEO and how to create an SEO strategy.

Become a PPC (Pay Per Click)

PPC marketing is data-heavy, and when done right, can provide in-depth insights into campaign performance. Digital marketers with a solid understanding of PPC can play a crucial role in helping their teams read and understand data, adjust campaigns, and measure the effectiveness of these changes.

Learn social media marketing

Marketers often use social media to reach their target audience, build brand voice, and build trust with potential customers. Engaging your audience on social media and creating case studies of successful campaigns is essential for any digital marketer. 

Run a content marketing campaign

Content marketing campaigns build trust and position companies in their industry. While it's a long game, content marketing campaigns can ultimately build a stronger brand image and increase sales and conversions. Whether you work in digital marketing or on a remote personal project, consider ways to incorporate content strategy and digital marketing campaigns into your work.

Learn the basics of email marketing

Email marketers need to build relationships with their customers based on trust (because customers have to provide their email addresses) and understanding (because customers want to receive content that is relevant to their interests). Career digital marketers need to understand this delicate balance to develop effective email marketing campaigns. In addition to identifying digital trends and marketing best practices, digital marketers must also anticipate what customers want and what type of content they want to receive.

Become a data teller

Effective digital marketing leaders are also strong data tellers. Marketers should be familiar with marketing data analytics tools such as Google Analytics, Google Search Console, Google Data Studio, Hub Spot, SEMrush, and Ahrefs to gain meaningful data insights. But they also need to extract stories from that data to uncover insights they can share with marketing teams and other stakeholders.

Keep up to date with marketing trends. 

Digital marketing is a fast-growing industry. With the emergence of new platforms and technologies, digital marketers are developing new types of marketing campaigns and learning new skills to reach their target audience. Keeping up with marketing trends requires more than just focusing on your audience, it also requires learning new tools, developing new vocabulary, and knowing when to replace outdated methods with more appropriate strategies.

Get Certified

Certifications, such as the Google Analytics IQ Certification or the Hootsuite Social Marketing Certification, are not necessary to land a role as a digital marketer. But in an increasingly competitive job market, certifications offer candidates an advantage. In addition to showing that you understand the nuances of a subject or tool, the completion of a digital marketing course also signals to recruiters that you’re eager to learn and committed to professional development.

 

Digital Marketing Manager FAQs:

Still, have questions about how to become a digital marketing manager?

How hard is it to become a digital marketing manager?

While there are plenty of entry-level digital marketing jobs that offer candidates with little or no experience to break into the industry, becoming a digital marketing manager requires more work. Although not strictly defined, most digital marketing managers start with a college degree, usually majoring in marketing, advertising, business, or a related field. After graduation, many digital marketing professionals choose a path that allows them to further develop a specific discipline, whether it's SEO, PPC, content strategy, email marketing, public relations, influencer relations, or UX design. With enough experience and continuing education through online courses and boot camps, digital marketing experts can become leaders.

How long does it take to become a digital marketing manager?

There is no set path or timeline to becoming a digital marketing manager. The time it takes to take on a leadership role depends on the type of organization a digital marketer joins, their wants and ambitions, the type of mentoring and networking opportunities available, and the market they work in.

Most online digital marketing courses and boot camps can prepare people for a career in digital marketing in 6 months.
Related reading: How long does it take to become a digital marketer?

Is digital marketing a good career?

Digital marketing is a great career path for those who thrive on creative and strategic thinking, are methodical and analytical, and enjoy interacting and collaborating with clients and creatives. With many entry-level opportunities, the digital marketing industry offers many different specializations to match individual strengths. Most importantly, there is plenty of room for career growth.

Good luck!