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In this post, I'll explain what content marketing is and why it's important. But first, u need to read when content marketing started, so let's read about the history of content marketing. In the 18th century: Ben Franklin leads the way Content marketing is thought to have only started in the late 1800s, but Joe Pritzker and Robert Ross of the Content Marketing Institute have delved into its history. Benjamin Franklin published Poor Richard's Almanac in 1732. It doesn't sound like content marketing, but he created a publication to promote his publishing business. It was handmade until 1758 and sold over 10,000 copies a year. The yearbook was one of the best-selling pamphlets printed in 13 colonies. Some of the yearbook's content includes seasonal weather forecasts, family tips and tricks, puzzles, information on astronomy and astrology, and poetry. The work continues to appear regularly in magazines and online. The 19th century: achievements in printing ...
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