How to Learn Digital Marketing at Home and for Free
What is digital
marketing?
Before we dive into it, we need
to explain what digital marketing is. Digital marketing is the process of
promoting and selling products or services on the Internet using one or more
marketing channels such as search engines, social media platforms, and PPC
advertising.
With digital marketing, you can find audiences interested in your brand, engage with them, and nurture them until they become customers. The main forms of digital marketing are search engine marketing, content marketing, PPC advertising, social media marketing, and email marketing.
How to learn digital
marketing for free
To be a successful digital
marketing consultant, you need to develop the skills necessary to use all
online marketing techniques.
You also need to acquire the
necessary knowledge to combine them for the best results. It's hard work that
requires a lot of patience and persistence, but the good news is that you don't
need to take college or classroom courses to become a digital marketing expert.
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You don't even have to spend time searching for learning resources on Google, you can start learning from this E-Book:
Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition, Kindle Edition.
To learn digital marketing, you need to become an expert in the following areas:
Search engine marketing
Search engine marketing is an important part of digital marketing.
SEM involves marketing on various search engines through search engine optimization (SEO) or paid search engine advertising (Google Ads or Bing Ads).
Search Engine Optimization
SEO is the process of optimizing your website to rank higher in organic search engine results.
Search engine optimization is important in online marketing because it brings highly targeted traffic to your website. It's a slower process than paid advertising, but it can yield better results in the long run. If you are new to digital marketing, you need to understand that SEO is not a static discipline, it is constantly evolving. Google reportedly makes over 255 changes to its ranking algorithm each year.
This means that if you are pursuing a career in SEO, you need to keep up to date with changes in the SEO industry and adapt your digital marketing campaigns accordingly.
CPC Marketing
Pay-per-click marketing, or paid search advertising (PSA), is another subset of search engine marketing.
Pay-per-click advertising allows you to reach your target customers faster than SEO, but you pay every time someone clicks on your ad. Currently, Google Ads is the largest PPC network, allowing you to show ads in Google search results, on Google properties such as Gmail and YouTube, and sites participating in the Google AdSense program.
Learning PPC is not difficult, you can take several online courses (see below) and become a certified PPC expert in just a few months. Certification alone doesn't make you a great digital marketing expert. PPC campaign management should be used and the necessary practical experience should be gained. Ultimately, your job as a digital marketing expert is to combine PPC results with other channels like SEO or social media marketing and deliver the best results for your customers.
Content marketing
Every digital marketing campaign is content-based. Whether it's SEO, social media marketing, or email marketing, you need content to reach and engage your audience across multiple channels.
Content marketing is the process of identifying, creating, and promoting the right kind of content to the right audience. To be a good content marketer, you need to have excellent copywriting skills, SEO copywriting skills, and analytical skills.
Inbound Marketing
At the beginning of this article, I mentioned that a good digital marketer must be able to use different online marketing techniques together to get the best results. This is what inbound marketing is all about. The role of inbound marketing is to coordinate the activities of all other digital marketing campaigns to ensure a superior user experience. The overall goal is to create a solid process for attracting new customers, interacting with them, gaining their trust, and achieving their satisfaction.
Companies that can do this successfully are likely to grow their customer base faster than those that operate by closing. As a digital marketing manager, your job is to ensure that all digital marketing campaigns have the same goals.
Social media marketing
I think everyone would agree that it's hard to imagine a world without Facebook or Twitter these days. Social media networks dominate our lives and digital commerce.
Since the goal of digital marketing is to connect with potential customers on the channels of your choice, a new form of marketing has emerged: social media marketing. Social media marketing, as the name suggests, is marketing on various social networks to find and attract customers.
Facebook is the most popular network with over 3 billion monthly active users. A great place to learn about social media marketing is to take online courses on Facebook. They teach you everything you need to know about Facebook paid advertising campaigns. Once you're comfortable with a Facebook social media campaign, brush up on your skills by learning more about marketing on Pinterest, LinkedIn, and Twitter.
Email advertising
Email marketing isn't dead. Whatever you think, email is still one of the most effective ways to convert visitors into customers and existing customers into repeat customers. To carry out a successful marketing campaign, you must first understand your audience or your emails will be found in user spam files. You can imagine email marketing as the latest piece in the digital marketing puzzle. Although all other marketing methods focus on the search for new customers, e-mail marketing is to close the offers. To start with e-mail marketing, you must first decide the tool you want to use, then learn to use it.
Tools for digital marketing analyzes
One of the skills each specialist in digital marketing specialist is analytical skills. Remember that the job of a digital marketing manager is not to learn how to manage an SEO or social campaign (which is the job of an SEO expert or a social media marketing manager), but to know how to manage all the processes. Coordinate so that everyone is headed for the same goal.
To do this, you need to learn how to use various data analysis tools such as Google Analytics and Google Search Console. Data reporting tools like Google Data Studio and digital marketing tools like SEMRUSH.
Study online marketing skills
I am sure by now you have realized that learning digital marketing is not an easy task.
It takes a lot of reading and practice to understand how each technique works individually and how to combine them for maximum effect. The good news is that you can learn digital marketing at home for free using the resources above. All you need is a strong will and the patience to learn.
Follow these tips to make the process easier:
-Start with search engine optimization. Many concepts used in PPC, content marketing, and social media marketing are based on SEO principles. Developing your SEO skills first makes it easier to learn the rest.
-Practice, practice, practice! Internet marketing is not a theoretical concept but above all a practical one. Once you understand the theory of the strategy, try to put it into practice. Monitor results, optimize results, and learn from mistakes.
Certified
Try to get certified during your studies. This is a great way to show off your knowledge. In the posts of my blog, you can familiarize yourself with all these branches of digital marketing.
Work with experienced digital marketers.
Designed to work under the supervision of an experienced digital marketer. You can ease the transition from theory to practice and learn some tips and tricks that aren't covered in any book or course. Create your digital marketing blog. Starting your marketing blog will help you practice what you've learned and put your knowledge to the test. When you start writing about digital marketing, you can also gauge your level of knowledge on a topic.
Never stop learning!
Digital marketing is an ever-evolving industry and learning never stops. As a digital marketer, it's your job to stay up to date-and keep your customers informed.
Always can read and learn fast from this E-Book:
Digital Marketing 7th Edition, Kindle Edition
Good Luck! And if you like my post, please follow and share!☝
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