Digital & Affiliate Marketing

Landing pages are a fantastic online marketing chann el Landing page A potential customer "lands" on a landing page when they click on an email, advertisement, or other digital placement. Landing pages are created to collect contact information from visitors in exchange for valuable content, such as a white paper or an offer code. Landing pages are not accessible through the site's permanent navigation, in contrast to other web pages. It serves a specific function at a specific time in a targeted marketing campaign. Typically, a website's home page gives a summary of the business. But if you have clear short-term objectives, landing pages are an effective online marketing tool that can support you in achieving those objectives throughout the buyer's journey. Landing pages offer a great opportunity to turn visitors into paying customers because they are tailored to a particular audience. This post contains affiliate links, a s an Amazon Associate,...

What is a PR strategy? Your brand image will be enhanced by a PR strategy. It combines everything you do to achieve your short and long-term PR goals by increasing brand awareness and attention from relevant media, trade publications, podcasts, blogs, and social media. Although it doesn't always have a business objective related to sales, it is similar to a marketing strategy in that its goal is to spread the brand message. Many times, information about a business, service, or product is shared to raise awareness and keep good relations with the general public and stakeholders. This post contains affiliate links, a s an Amazon Associate, I earn from qualifying purchases.  Learn more… OK, now let find out What are public relations? Strategic communication is used in public relations (PR) to create a positive public perception of a brand or business. "There won't be any negative publicity," said P. T. Barnum . Someone will say that a poor public image...

       Facebook ads are one of the most effective tools for building loyal customers, growing your business, and generating leads and sales. With roughly 2.96 billion monthly active users as of the third quarter of 2022, Facebook is the most used online social network worldwide, so finding the right audience is easy. This post contains affiliate links, a s an Amazon Associate, I earn from qualifying purchases.  Learn more… Here are 10 common questions marketers need to know about Facebook advertising (Ads). Why should I use Facebook Ads? Facebook ads are easier to set up than Google AdWords because you can reach customers earlier in the buying process and before they know what they want. It is also good for SEO , bringing instant traffic to your website. What are the benefits of running Facebook ads? 1.) Target customers precisely Facebook has a lot of data about its users that marketers can use to target audiences. When you create a Facebook ad, you may provide...

What is Google Ads? Google Ads is Google's paid online advertising platform. Originally known as Google Adwords, when the search engine company rebranded the service as Google Ads in 2018. How it's working? When a user searches for a keyword, they receive the query results on a search engine results page (SERP). These results may include paid ads (SEM) targeting those keywords, and organic results (SEO). For example, in the search results for the term "healthy food", you can see that all your ads are at the top of the SERP, and it also looks like organic search results, except for the bold "ad" at the top of the post. This is good for advertisers because the first results on Google usually get the most search traffic. However, buying ads on Google does not necessarily guarantee a higher position. After all, there may be many other marketers competing for the same keywords as Google Ads. To understand what this means, let's take a look at how Googl...