Conversion Rate Optimization (CRO) Conversion rate optimization is a part of a digital marketing strategy designed to convert visitors into customers. The conversion rate is calculated by dividing the number of successful purchases by the number of visitors and then multiplying that number x 100 to get the percentage. The idea of conversion optimization is to increase it by any means. This may include updated website design, better calls to action, changes to ad content, etc. Businesses can learn to make more money with fewer resources by continuously optimizing conversion rates. Improving conversion rates means tailoring different marketing strategies to specific audiences. You can develop these relationships when thinking creatively and adapt to make your marketing strategies more effective across multiple digital platforms. This post contains affiliate links, a s an Amazon Associate, I earn from qualifying purchases. Learn more… PPC Conversion Optimization: You must start w...
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