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Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) Conversion rate optimization is a part of a digital marketing strategy designed to convert visitors into customers. The conversion rate is calculated by dividing the number of successful purchases by the number of visitors and then multiplying that number x 100 to get the percentage. The idea of ​​conversion optimization is to increase it by any means. This may include updated website design, better calls to action, changes to ad content, etc. Businesses can learn to make more money with fewer resources by continuously optimizing conversion rates. Improving conversion rates means tailoring different marketing strategies to specific audiences. You can develop these relationships when thinking creatively and adapt to make your marketing strategies more effective across multiple digital platforms. This post contains affiliate links, a s an Amazon Associate, I earn from qualifying purchases.  Learn more… PPC Conversion Optimization: You must start with

Content Marketing: Strategies and Techniques

  In this post, I'll explain what content marketing is and why it's important. But first, u need to read when content marketing started, so let's read about the history of content marketing. In the 18th century: Ben Franklin leads the way Content marketing is thought to have only started in the late 1800s, but Joe Pritzker and Robert Ross of the Content Marketing Institute have delved into its history. Benjamin Franklin published Poor Richard's Almanac in 1732. It doesn't sound like content marketing, but he created a publication to promote his publishing business. It was handmade until 1758 and sold over 10,000 copies a year. The yearbook was one of the best-selling pamphlets printed in 13 colonies. Some of the yearbook's content includes seasonal weather forecasts, family tips and tricks, puzzles, information on astronomy and astrology, and poetry. The work continues to appear regularly in magazines and online. The 19th century: achievements in printing

Social Media Marketing: How to Grow Your Business

         What Is Social Media Marketing? Over 4.70 billion social media users worldwide in 2022 love sharing, finding, and creating information. Could you find a way to use a network to generate great results as a marketer or business owner? Marketing strategies have increasingly incorporated social media channels. To build meaningful connections with consumers, it is vital not to overlook the importance of "social" when it comes to developing a relationship with them. Social Media Marketing (SMM) is advertising a company's products and services using social media websites and social networks. This post contains affiliate links, a s an Amazon Associate, I earn from qualifying purchases.  Learn more… But wait something extremely important missing from this definition!? Let's start a step-by-step: As a result of social media marketing, your brand can promote your business through different content on each social media platform. When it comes to social media marketing, i

Mobile Marketing: How to Reach Your Audience

Mobile Marketing Using mobile devices like smartphones, or tablets to advertise your business is mobile marketing. Mobile marketing allows you to use your "smart device" to provide customers or prospects with personalized, time and location-specific information to get them what they need when they need it. Mobile marketing is the future of marketing, which has already begun. You can't differentiate yourself from your competitors without implementing some kind of mobile marketing strategy. Digital marketing for smartphones, tablets, and other similar smart devices is called mobile marketing. Most people today fall into this category. It's all about mobile advertising or marketing. So let me tell you what mobile marketing means. That means reaching your target customers with various strategies. It doesn't matter if you are an Android or IOS mobile phone or a tablet user. Whether you're using social networking apps, playing games, or browsing the mobile we