Digital & Affiliate Marketing

  How Does PPC Work? What is Pay-per-Click (PPC)? PPC or pay-per-click, it's a way for advertisers to pay each time someone clicks on their ad. You pay for website (or app) traffic. It costs very little when PPC works properly since the clicks you get are worth more than what you pay. Yap, I mean for a $3 click that yields $300 in sales are a huge profit! You may find PPC ads in all shapes and sizes (literally) and they may have a variety of formats, such as text, images, videos, and/or a combination of all of these. It can be displayed on search engines, websites, social media platforms, etc. This post contains affiliate links, a s an Amazon Associate, I earn from qualifying purchases.  Learn more… PPC: Learn Pay Per Click, Marketing, and Advertising Pay-per-click (PPC) is an online advertising model where advertisers pay a publisher each time an ad link is "clicked". The PPC model is also known as the cost-per-click (CPC) model.  Search engines like Google and soc...

In this post, I will explain what search engine optimization (SEO) and Search engine marketing (SEM) are and what’s the difference between them. This post contains affiliate links, a s an Amazon Associate, I earn from qualifying purchases.  Learn more… Search Engine Optimization (SEO) SEO is one of the most important steps you can take to give your business the online visibility it needs! It includes both on-site and off-site strategies, requiring review and development of your website to include everything from web-friendly design, clean code, and SEO-friendly URLs to strong and relevant content, appropriate keywords, and optimized metadata, calls It requires action and strong link development to appear in search engines. In its early days, SEO was one of those obscure "secret specialties." "Search Engine Optimization" is a phrase mostly used by people helping you build your website... you don't need to know much about it, as long as you have your website up an...