Digital & Affiliate Marketing

What exactly is a Brand? Brand or branding is a term in business and marketing to help consumers associate themselves with a particular company, product, or person. You cannot touch or see the brand marks until a specific product or company becomes a brand. As such, they influence how people perceive companies, their products, or specific people. To strengthen their identity in the market, brands often use recognizable symbols. Adding enormous value gives a company or individual a competitive advantage over others in the same industry. To officially protect their brand, many companies file trademark applications. Brand history. Trademarks have historically been used to distinguish products. The brand possibly dates back to 2000 BC. Since then sellers or owners use to promote their goods in different markets. In this period to denote ownership people used different marks to brand their property/goods from another and give a specific taste or look. The practice of branding has been aroun...

What is viral marketing?   Is it still work in 2022-2023? Let's see what is viral marketing and how to get started. Viral marketing is a form of advertising in which information about a product or service is generated by an audience. When marketing reaches the point where it is shared by the general public and not just the target audience, it is said to have gone " viral ". If you're lucky, almost everyone will see your social media post. Viral marketing aims to reach as many people as possible through social sharing and word of mouth. Email campaigns, movies, websites, and even mobile apps are just a few examples of the many different ways what is and how it works viral marketing. Viral marketing is a business strategy that uses social media platforms to promote a product or service. In other words, it is a part of a digital marketing strategy aimed at persuading consumers to endorse a brand with an existing product or service. What is a viral marke...

Definition of Influencer marketing Influencer marketing is a form of social media promotion that relies on product endorsements and mentions from influencers or people who are well-known on social media and recognized as authorities in their field, or what we say "the famous". Influencer marketing works because social influencers have built a high level of trust with their followers, and their endorsements provide social proof to potential customers of your brand. What are the benefits of influencer marketing for brands? Not every marketing, sales, or PR trend is always a huge success. Some of them even failed early due to poor design or appeal that didn't suit consumer tastes. Fortunately, influencer marketing has a proven track record of helping brands and consumers. This post contains affiliate links, a s an Amazon Associate, I earn from qualifying purchases.  Learn more… Let's take a look at some of them: Improve brand awareness. Building b...

What is promotion? Definition, benefits, categories, and examples Promotions, also known as sales promotions , are a group of marketing techniques used to increase demand, brand awareness, and sales of goods or services. Typically, companies run limited-time promotions through a variety of channels, including websites, email campaigns, and social media. They have engaging graphics, compelling text, and realistic goals to connect with your target audience. Regardless of your industry, type of business, or company size, sales promotion techniques have been used successfully for a long time and should work for you too. Now its benefits have been explored in more detail. The meaning of promotions (sales promotions) In addition to quick gains and promising leads, activity is also very important. The most effective strategies span the entire sales funnel and focus on very specific goals based on the stage of the buyer's journey.  Here are some illustrations: Add new customers.   Off...